From design direction of packaging and game components artwork, to 3D CAD development of playing pieces and general project management, these collaborations on classic Hasbro family games are a small showcase of the licensed products worked on in 2015 / 2016.
The 'marrying-up' of the Hasbro gaming brand, to license partner IP brand values and overall quality of gameplay, is a tricky balancing act made only successful by clear communication, on-brand copywriting and art working, and thorough project management.
The results are some of the most vibrant and unique takes on our childhood favourites. Nostalgia with a modern twist.