Bearaby is a market leader in beautifully designed, functionally innovative weighted bedding.
It's also young company at the beginning of a very exciting journey.
I joined Bearaby through Copenhagen-based agency, Hello Monday.
Bearaby - which was then known as Somnos - was looking for a re-brand, and I was asked to lead the creative direction surrounding Bearaby's brand voice, content strategy and social media strategy.
I helped them define their position in a saturated marketplace, carving out a unique voice and messaging architecture to stretch across all avenues of branded communication.
Being a direct-to-consumer brand, we've successfully made a splash with gorgeous products, thoughtful messaging and a unique voice.
After we launched, I joined Bearaby as their Creative Director in January 2019 and continue to work with them to shape the future of the business through new product development and brand communications.
It's also young company at the beginning of a very exciting journey.
I joined Bearaby through Copenhagen-based agency, Hello Monday.
Bearaby - which was then known as Somnos - was looking for a re-brand, and I was asked to lead the creative direction surrounding Bearaby's brand voice, content strategy and social media strategy.
I helped them define their position in a saturated marketplace, carving out a unique voice and messaging architecture to stretch across all avenues of branded communication.
Being a direct-to-consumer brand, we've successfully made a splash with gorgeous products, thoughtful messaging and a unique voice.
After we launched, I joined Bearaby as their Creative Director in January 2019 and continue to work with them to shape the future of the business through new product development and brand communications.